Do all freight forwarders seem the same to you? Here are 4 distinct types

I’ve spoken to over 15 freight forwarders in the past 14 months  - Although they all seem similar on the surface, there are distinct differences you should be aware of before making a partnership.

Do all shipping companies seem the same to you? Here are 4 distinct types

I’ve spoken to over 25 shippers in the past 14 months  - Although they all seem similar on the surface, there are distinct differences you should be aware of before making a partnership.

Do all warehouses seem the same to you? Here are 5 distinct types

I’ve spoken to over 100 warehouses in the past 14 months  - Although they all seem similar on the surface, there are distinct differences you should be aware of before making a partnership.

I came across a company the other day called The Sill and I was fascinated.

First of all, they're a big company. They've done over $100 million in lifetime sales as a plant shop that is now purely DTC. So how did they do this?

What Most DTC Brands Overlook About Last Mile in Europe

Most brands start with a single central EU warehouse—but that’s not always the smartest move. In this video, I break down how southern fulfillment hubs and multi-node setups can cut last mile costs by 20% or more. If you’re shipping light, high-margin products, this could be a game changer.

One Simple Change to Save on Fulfillment Costs: Optimize Your Bundle Strategy

Most brands don’t realize how many of their orders are bundles—and they’re wasting money by shipping them in separate boxes. This quick breakdown explains how to spot the problem and optimize your packaging to cut fulfillment costs fast.

Most ski brands rely on overseas factories, long lead times, and murky cost structures.

Not JSkis.

They design their skis in Vermont, build them in Quebec, and ship directly to customers out of a warehouse in Knoxville. No middlemen. No 60-day ocean freight wait. Just full control and total transparency.

Here’s what they nailed:

These might seem like small issues, but they’re not.

The best companies don’t let small inefficiencies slide. They nip problems at the bud, and are not afraid to demand excellence from their partners. 

If you ship big, heavy, or awkward stuff, this list is for you. 

Wilson’s Evolution basketball costs $89.95. Want to know how much it actually costs to make?

I dug into freight quotes, tariff schedules, import records, and manufacturer pricing to give it a quick guess.

International Expansion – Is it right for your brand?

With global geopolitics constantly unfolding, it’s a great risk mitigation strategy to have an international presence, but whether it’s right for you is highly context dependent.

How to make recollection easy.

In Canada, let’s say you import a container with 1000 units inside, each with an FOB of $50 USD. The total container value is $50k, and you would pay 5% GST at time of import to the government, so $2500.

I’ve had 100+ calls and set up 8 fulfillment centers within 12 months, and these are all things I wish I would have known back then. 

Check out my fulfillment center vetting guide, which covers finding and evaluating fulfillment partners quickly.